Aug 112010
 

Make your own "choppin' broccoli" joke here.

Sinfest (c) Tatsuya Ishida

It’s practically a given – if you buy a pre-packaged “healthy” meal, it’s all but guaranteed to have broccoli in it. This penchant for bundling the ubiquitous green stuff is so pronounced that some metalhead friends of ShrinkGeek have likened an unwanted opening act that performs at numerous shows headlined by more desirable bands, “The broccoli of metal.”

What, however, is behind this? Why does broccoli wear the mantle of “default healthy food” in the same way that bacon and cheeseburgers are shorthand for “crap that is bad for you”?

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Jan 042010
 

Advertising Fail courtesy of the Fail Blog

If you’ve watched television at all in the last 10 years or so you are most likely familiar with the name Jared Fogel, and if not you’d likely recognize him if you saw a picture. Jared is “the Subway guy.” For those of you who are not familiar with his admittedly impressive story, the Reader’s Digest version is that back in 1997 Jared lost an incredible amount of weight by following what he termed “The Subway Diet.” The diet program in and of itself was pretty simple. Jared, who had been consuming what he estimates as nearly 10,000 calories a day, replaced two of his meals with six inch sandwiches from Subway’s “7 under 6” menu (sandwiches with a total of less than six grams of fat). He also walked pretty much everywhere and added other types of exercise on top of that. In the end he managed to lose over 240 pounds, and when the advertising executives at Subway caught wind of his success they hired him as a spokesman. That move turned out to be a smashing success for the restaurant chain, and Jared has been associated with them ever since.

While many restaurants have tried to duplicate the success that Subway had marketing themselves as a diet-friendly fast food alternative there is little doubt that Subway has remained the uncontested king of the healthy lifestyle hill.  So far they’ve managed to fight off all other pretenders to their throne, but it looks like they may be facing a new challenge from a fairly unlikely source.

Taco Bell.

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