It looks like this whole motif of life being a game is contagious. According to folks speaking at the Games Development Conference, the next potential “killer app” is getting people to apply gaming and leveling mechanics to their lives. For things unrelated to using electronic gizmos or mechanical pencils and funky dice, the notion of “leveling up in life” is earning gaining a lot of mental traction with folks outside of the gaming industry. This is an almost inevitable side effect of those of us who grew up gaming hitting the point in our lives where, not only are we a meaningful target demographic, we’re in positions where we can begin to shape corporate policies.
Take a minute if you need to cackle maniacally at that thought. I’m going to.
The conceit of earning and unlocking achievements in the big blue room isn’t new; it’s just not been called that quite so openly before. Loyalty programs, such as frequent-flyer miles, have been around for decades, and they are a fairly subtle but direct implementation of this concept. By reaching such-and-such a milestone (dollars spent, miles flown, nights stayed, or whatever), you earn perks to encourage you to continue to prefer a particular service purveyor, whether that’s an airline, a hotel, or credit card.
Achievements serve as inducement to put in extra effort and attention to things we ought to be doing (as the friend who pointed out the IDGC link out to us put it, “I want achievements for everything, dammit. Especially brushing my teeth.”). Â However, just as leveling up in games gets tougher, it does in real life, too.














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