Earlier this year Humana Games for Health put out the call for aspiring video game designers to pitch them with their ideas for a fitness based video game. The contest, dubbed InsertCoin, was an effort by Humana to find new and innovative game concepts that would motivate people of all generations to get more exercise. The top three entries in the contest would earn a chance to see their idea developed into an actual video game and also receive a fairly significant cash prize. Considering how difficult it is to break into the video game industry, and how hard it can be for game developers to come up with original ideas, the contest looked to be a potential win/win situation for all parties involved.
After a long period of judging the winners were announced this morning. First prize went to Shelly Warmuth of Green Bay, Wisconsin, for her “Dance Class” concept in which players are taught dance moves by virtual instructors. Second prize went to Josh Green of Brooklyn, New York, who came up with the idea for a virtual summer camp called “Camp Awesome.” (Is it just me, or is the simplicity of that name something brilliant that only a child could have come up with? “My game is about a camp. A camp that is awesome. It’s called ‘Camp Awesome.’”) Kevin Ray took third prize for his game concept called “Jungle Mayhem,” described in the press release as “an activity and social based game.”
There is no guarantee that we’ll ever see any of the games from the contest actually make it on to the shelves, but our most heartfelt congratulations go out to the winners. Here’s hoping that some day you’ll be able to read a review of them all here on ShrinkGeek.
Especially “Camp Awesome.”
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